Declining alcohol consumption has boosted the rise of non-alcoholic drinks, with "Dry January," launched in the UK in 2013, spreading globally, including in France. But in a country where alcohol is deeply ingrained in tradition, are the French ready for change?
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Ip Man 3Declining alcohol consumption has boosted the rise of non-alcoholic drinks, with "Dry January," launched in the UK in 2013, spreading globally, including in France. But in a country where alcohol is deeply ingrained in tradition, are the French ready for change?
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