It is 1945. Enrico Piaggio’s Pontedera factory is in ruins and the 12,000 people who worked there are condemned to unemployment and misery. Piaggio feels the enormous responsibility resting on his shoulders: the lives of so many families depend on his ability to create new jobs. A project is born in the mind of the entrepreneur: a small, robust, agile and affordable means of transport, capable of relaunching mobility, giving impetus to the recovery of the country’s economic and civil life. To make this dream come true, Piaggio turns to engineer Corradino D’Ascanio, a brilliant designer who uses the experience gained in the field of aeronautics to create the scooter that remains today the symbol of Italian creativity and design: the Vespa!
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LambIt is 1945. Enrico Piaggio’s Pontedera factory is in ruins and the 12,000 people who worked there are condemned to unemployment and misery. Piaggio feels the enormous responsibility resting on his shoulders: the lives of so many families depend on his ability to create new jobs. A project is born in the mind of the entrepreneur: a small, robust, agile and affordable means of transport, capable of relaunching mobility, giving impetus to the recovery of the country’s economic and civil life. To make this dream come true, Piaggio turns to engineer Corradino D’Ascanio, a brilliant designer who uses the experience gained in the field of aeronautics to create the scooter that remains today the symbol of Italian creativity and design: the Vespa!
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