Segun Shodipo is a British charity videographer, digital creator, and media personality who reached the final of Big Brother UK Series 21 (2024). Before entering the house, he worked as a creative production executive for Cancer Research UK, a cause he heavily championed and vowed to financially support. Raised in a devoutly Christian household, Segun openly shared his religious commitment to celibacy on the show, which became a prominent topic of discussion. He was a strong, straight-talking personality in the house and survived the entire six-week run, finishing the social experiment in 6th place during the live final.