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Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.
The Graham Norton Show
The Apprentice UK
Comic Relief: The Apprentice
Friday Night with Jonathan Ross
World in Action
Room 101
The Apprentice: You're Fired!
An Audience with...Sport Relief Does The ApprenticeThe Alan Titchmarsh Show
Young Apprentice
The Celebrity Apprentice Australia
Gadget Man
The Michael McIntyre Chat Show
The Home That 2 Built
Good Morning Television
Amol Rajan Interviews
Transfer 360
The Celebrity Apprentice
The Apprentice: Unfinished Business
