The rigging scandal and contestant revolt that took place as Miss USA and its parent company, Miss Universe, came under female ownership for the first time, as well as the legacy brand’s attempts to increase profitability by embracing women’s empowerment.
The rigging scandal and contestant revolt that took place as Miss USA and its parent company, Miss Universe, came under female ownership for the first time, as well as the legacy brand’s attempts to increase profitability by embracing women’s empowerment.
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